Quality of education – How are they doing when it comes to teaching their audience about their tools? User base – How many customers do they have and how stable are they as a company. Price – what you might have to pay, what paid offerings do they have, and how do they compare with other URL shorteners. We rated each URL shortener based on what we thought would be the most important consideration factors for users:įeatures – understanding what they offer you, especially what they offer for free. Side note: Most people don’t know this, but most URL shorteners are actually focused on serving heavy traffic sites, and not everyday internet users. Use the technology that companies like Rebrandly are offering you for free, rather than relying on your own. You need your links to be up 100% of the time and redirected as fast as possible. This is one of the main reasons I recommend not using your own domain and hosting for your URL shortener.
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